Alice, head hair and makeup artist at Lucent Hair & Makeup by Alice Maria

Hey, I’m Alice!

Founder & Lead Artist at Lucent Hair & Makeup

I believe makeup and hairstyling have the power to transform - to elevate your presence, make you stand taller, empower you, and boost your confidence. I see it happen before me with every single client, and that’s why I love what I do!

Inspired by the latest fashion and red carpet trends, I create camera-ready looks that reflect your unique style. Whether you’re envisioning soft, natural makeup or effortlessly elegant hairstyles with a hint of boho flair, I’ve got you covered! From our initial chat to your bridal preview and the big day itself, I’m here to support you every step of the way.

So if you’re dreaming of walking down the aisle looking and feeling like the most fabulous and confident version of you, with all your friends and family saying “wow”, let’s make it happen! I can’t wait to chat, plan, and bring your vision to life.

WORK WITH ME

Effortlessly elegant and natural hair and makeup that feels authentically you

More About Me

✦ I’m a creative soul with a Fine Art degree under my belt. While I once painted on canvas and aluminium, these days, I’m painting faces and making brides feel picture-perfect!

✦ I live in Streatham in South West London with my partner James and our two adorable cats!

✦ I’m a big foodie and love nothing more than spending Sunday afternoons with my boyfriend, discovering new pubs and restaurants around South London!

✦ Beyond my makeup brushes, you’ll often find me wandering London's art galleries, or secretly binging on naff reality dating shows (they’re addictive!)

✦ Coffee, chocolate, and early morning gym classes are my daily essentials - yes, wedding day or not I am usually up at the crack of dawn!

✦ While I’m a self-professed city girl, with a love for coffee shops, galleries, and museums, I also enjoy escaping to the countryside for a tranquil hike among the trees – a weekend away in the Lake District now and again keeps me balanced!

GET IN TOUCH

What sets me apart?

I go beyond just makeup and hair – it’s about understanding you and your individual style. Bridal hair and makeup is so uniquely personal and your bridal preview is a collaborative process where together, we’ll create a look that feels authentically you.

But the excitement doesn’t stop there! Once you’re on board, you’ll receive my detailed Bridal Information Pack – a little pre-wedding gift filled with tips and FAQs to make planning easier. From our first chat to the big day, I’ll be your trusted companion, ensuring everything runs seamlessly so you can relax and truly enjoy the experience.

If you’re looking for more than just a hair and makeup artist – someone who understands your vision and brings professional expertise to the table – get in touch so we can start making your bridal hair and makeup dreams a reality.

Alice doing a bride's wedding makeup on her wedding day in South London

Bringing a professional touch

Since completing my professional training in 2017 and launching my bridal hair and makeup business, I’ve attended numerous masterclasses and 1-1 training with some of the industry’s leading experts, including Boe Wright (Botias), Laura Carroll, Amber Harlow, Mia Connor, Liz Cooper (The Artful Hairstylist), and Storme Webster. Continuously updating my skills, I stay up to date with the latest trends to provide the best service for my brides.

I only use tried and tested high quality hair, makeup and skincare products, guaranteeing optimal results that not only last but also capture beautifully in those all-important and forever cherished photographs.

THE BRIDAL EXPERIENCE

Bride looking at her hair and makeup in a mirror on her wedding day

"I approached this process with a fair amount of trepidation, as I have had comically bad experiences with hair and makeup artists who were not open to feedback. Alice was the total opposite. During my trial, we had a very helpful discussion on my likes/dislikes so that Alice could create a look that I loved. As a result, I genuinely felt like the best version of myself on my wedding day."

★★★★★
Anna, November 2024 Wedding | Orleans House Gallery, Twickenham
"Alice is just incredible. Such a talented hair and makeup artist who brings such a calming, warm and knowledgeable presence. She made me feel amazing for my wedding day, creating a hair and makeup style that was exactly what I wanted and that felt completely right for me. Natural, but with a touch of glam. Everything lasted all day and night and even survived my very energetic dancing."

★★★★★
Kadie, July 2024 Wedding | Sparkford Hall
"For someone who doesn’t really wear make up, I was quite nervous about having my make up done professionally, but after having my trial with Alice all my nerves disappeared. Alice understood the vibe I wanted and made me look natural yet flawless, my make up lasted all day and I felt amazing! Thank you again Alice 10/10 would recommend!"

★★★★★
Katy, May 2024 Wedding | Islington Town Hall, London
"Alice is a genius! Such a talented hair and make-up artist. She created the most beautiful up-do for my wedding with ease. Alice is a true professional and able to translate your ideas and jumbled up thoughts into stunning and hair and make-up designs."

★★★★★
Philippa, October 2024 Wedding | Fulham, London
"Absolutely loved my hair and makeup for my wedding - Alice listened to my vision and delivered it perfectly. She is extremely talented and really makes you look like yourself, but better!"

★★★★★
Alice, April 2024 Wedding | Hackney Town Hall, London
"I would recommend all brides to book in Alice ASAP as she’s the best. She created my dream bridal hair and makeup look and also assisted on Dupatta & Jewellery setting."

★★★★★
Aliya, August 2023 Wedding | London Central Mosque
"Alice was the perfect choice for a hair and makeup artist! I loved my hair and makeup and it lasted all day. I have quite fine and flat hair which doesn't normally hold much volume, but really wanted Hollywood waves. Alice did amazing and advised on buying extensions to achieve the look, which worked perfectly. I didn't think my hair would ever stay wavy that long."

★★★★★
Florence, September 2024 Wedding | Wandsworth Town Hall
"Alice was without a doubt the best make up and hair artist I’ve ever come across. If you’re looking for natural glam, to accentuate your natural features and make the most of what you have then Alice is your girl! I looked like myself, just the best version of me, which is exactly what I wanted."

★★★★★
Lauren, July 2024 Wedding | 100 Barrington, London

What You Can Expect On Your Wedding Day

Makeup and hairstyles that last all day (and into the night!)
Continuous communication and a meticulously organised service
Top-notch products and tools from premium, cruelty-free brands including Charlotte Tilbury, Hourglass, Vieve, Glossier, Stila Cosmetics and Fenty Beauty
A relaxed and stress-free vibe on your wedding morning
Assistance with accessories, veil, and touch-ups
A bridal look that’s flawlessly radiant and camera-ready
Hair and makeup looks tailored to your unique style
Stunning bridal hairstyles that can handle the dance floor and last from dawn to dusk

Explore Our Bridal Packages →

Alice applying a veil to the bride on her wedding day, as she looks at her reflection in the mirror

Alice, Hair and Makeup Artist based in Streatham, London

Your Complimentary Discovery Call

Feel like we’re a great fit? Let’s dive into the details of your wedding hair and makeup ideas and have a relaxed chat to get to know each other better! Book your free call online now.

BOOK A CALL